Mission Statement: To deliver high quality designs and styles that incorporate classic with a modern touch.

Segmentation:
Nishami offers four different labels to its customers each of these are unique and have different offering suiting the mood of an individual.

Nishami Impulse: Targeting the On the go '' customers , Impulse offers basic designs for regular casual wear still makes you feel and look Elegant.

It offers Fashion that’s simple as ABC. And covers practically the A to Z of casual dressing. Nishami takes the guesswork out of fashion and we bet the subtle styling will outclass thinking.

Nishami Simply Chic: Inspired by the modern chic Women , catering the needs of the women Today. Little bit of lace and little bit of Frills and little bit of Fun fused with Fashion makes them stand out from the rest. For them Fashion is Unlimited. Simply chic offers elevated essentials and sophisticated seasonal collections of garments.

Nishami Formal: For the Ultra Modern sophisticated working women who simply cannot ignore fashion at work place but still gives a touch of class which rightly classifies into the word.

Nishami Honey: Tired from work and feel like lounging around , our Honey pants , Shorts and dresses with its added softness and combination of loud and subtle colors will help to get back into your Weekend mood.