ICUHATEN COUTURE was founded by Winston Simon on December of 2002. Winston began designing garments in the early nineties for special occasions as a
means of inexpensive marketing as well as evoking an unique sense of style.

His early designs were mainly constructed of linen. From that ICUHATEN COUTURE has grown into an internationally recognized company with markets in London, Los Angeles, New York, and now China. Only the finest quality fabrics are used to produces ICUHATEN'S garments. ICUHATEN combines several unique and imported fabrics, including exotic leathers and furs from countries such as Japan and Italy, to enhance the quality of each garment.

What makes ICUHATENS logo symbolic is that the focus is on the Eye of Horus, which is an egyptian symbol for protection. ICUHATEN'S designs evoke a sense of pride, class, and individuality. Made specifically for those individuals who strive to be different. Since making it's mark in the fashion industry, ICUHATEN has been featured in many events such as BET'S spring bling, fashion shows at New York's Parson School for Design( which sponsors "PROJECT RUNWAY" as seen on the BRAVO channel) In movies "GETTING PLAYED" with Carmen Electra and Vivica Fox, "DECEPTZ" an urban drama produce by Winston Simon in association with LOCK CITY FILMS, and ICUHATEN has been
featured in VIBE, THE SOURCE, ROLLING STONE, CYCLE DREAMS, and RIGHT ON magazines.